Nickelodeon
Nickelodeon asked Light of Day to promote a series of live concert s featuring THE FRESH BEAT BAND at venues all over North America. We had almost no limitations or boundaries, all they requested was that the final product be fun, bright, and inviting.  They wanted kids and their parents to expect a great live experience that would transcend the television show. Our team did a series of exploratory and developed a style that we felt represented the band and was fun. I managed the team and provided the lead animation.

The first promo was so sucessful that the team returned several months later to evolve the previous style and add new convert dates and locations.

Crayola sponsored an interstial for Nick Jr. that was designed to open up the possibilities for a child's imagination by using their product. It was a fun challenge for me to recretae a hand drawn feel that one might expect from using crayons. I was able to use a stop motion style of animation and a number of different techniques to convert the analouge to digital.