Nickelodeon asked Light of Day to promote a series of live concert s featuring THE FRESH BEAT BAND at venues all over North America. We had almost no limitations or boundaries, all they requested was that the final product be fun, bright, and inviting. They wanted kids and their parents to expect a great live experience that would transcend the television show. Our team did a series of exploratory and developed a style that we felt represented the band and was fun. I managed the team and provided the lead animation.
THE FRESH BEAT BAND
DSN | ANIMATION: David Winkfield